I heard a faint ring coming from my mobile phone. I knew that a message had arrived early this morning. I read these words on my mobile screen: "My brother Walid, a month and a half ago, I managed to leave our house in the Engineers' neighborhood amid gunfire. Thank God, I arrived in Dongola, where I started a small project selling frozen fruit juices and sandwiches. As winter approaches, I will add some necessities for the people in Zamzamir in northern Sudan. I focused on the beauty of the presentation, clear cleanliness, and conditions are stable. Thank God."

Do not think that the sender of this message is a man of the masses; rather, he is a graduate of the College of Administrative Sciences, one of the finest colleges of the prestigious University of Khartoum. He is also the director of one of the largest branches of commercial banks in Sudan, living in the upscale Engineers' neighborhood in Omdurman. However, the war that broke out on April 15, 2023, has turned the lives of Sudanese people upside down.

Minister of Commerce Fatah Abdullah Yousef revealed that the war had destroyed about 85% of the factories. The ongoing war for a year and a half has destroyed industrial areas, markets, and all sources of livelihood in the capital Khartoum, and other cities in central and western Sudan. It has pushed millions of Sudanese people into poverty and forced them to seek refuge after their businesses were disrupted.

It was once said, "A blessing in disguise." The professional elite has turned from secure office jobs to entering the risky market with little money but great souls and limited experience but with intelligence and innovation. This style of business activity is known as "Entrepreneurship."

The attempts of Sudanese youth to innovate ways of life have not been limited to Sudan alone. Many initiatives have emerged in the countries where Sudanese people have sought refuge, such as Egypt, Uganda, and Ethiopia. Sudanese refugee Abu Bakr Mohammed points out that some youth in the Ugandan capital Kampala have established businesses such as meat and vegetable selling centers and other daily necessities. Although these seem like traditional projects, they have been a significant milestone in commercial marketing strategies in the Ugandan market, which is characterized by its traditional and primitive nature. For the first time in popular markets in Kampala, fruits and vegetables are displayed on clean, tiered wooden shelves covered with beautiful, ornate covers, instead of directly on the floor. Glass cabinets lit with bright white lights are used to display meat, and Sudanese people have begun to establish small factories, such as bottled drinking water factories, and have entered strongly into import and export businesses.

In Egypt, young Sudanese people are eager to learn the traditional crafts for which the Egyptian brothers are famous, and girls from Sudan also have their share. The famous Sudanese activist, Dr. Salma Al-Musbah, says: "During my pleasant days in Egypt, I was invited by Dr. Noon's cosmetic clinic, which managed to surpass the general atmosphere that we all experience and overcome sadness and crisis through work."

Al-Musbah adds: "What amazed me is not the number of female clients, but the constant presence of her mother, who is a professor and educator. Success is not built on emptiness; success is always based on pillars and foundations. One of the most important pillars is family, it can be said that family is the first and essential pillar. It is your first nurturing and the first place that provides you with support and says 'bravo'. Life is made of joy, support, and love, while it is destroyed by harsh words, constant criticism, and emotional distance!"

Professor Fikri Kabashi, a management professor at Sudanese universities, says: "I believe that entrepreneurship represents the solution to Sudan's development problem, so I suggest heading towards it. The public should solve their problems by creating a project for each problem or need. When people turn towards entrepreneurship, politicians will quickly adopt these ideas and encourage turning towards production. Therefore, the solution lies in the hands of new business owners, not the current ones who have external ties that may hinder their movement, but rather new business owners who believe in national capitalism."

In the recent history of Sudan, we have examples of outstanding business owners like Sheikh Mustafa Al-Amin, Khalil Osman, Ibrahim Talib Al-Daw Hajjaj, Mohamed Ahmed Al-Salamabi, and Bashir Al-Salamabi, who early on recognized the concept of corporate social responsibility, Through their participation in tackling society's issues they established institutions for free services, which continue to this day such as hospitals, schools, and homes for the elderly and disabled. They did not seek to establish companies that monopolize wealth and drain it or rely on import and export agencies for products of large foreign companies.

Hope rests on these brave young people who have learned that sustenance is not only in office jobs but also in the production market and that manual work and craftsmanship do not contradict being highly educated, whether obtained in Sudanese universities or abroad.