Kuwait ranked fourth in the Gulf, fifth in the Arab world and 53 globally in the most expensive country brands index, according to the results of the “Brand Finance Nations Brands 2021” report, issued by Brand Finance, a brand research company, Al Rai reported

The report monitors the 100 most valuable brands for a country in the same year based on three main pillars: services and goods, investment, and society. The UAE ranked first in the Arab world and 17th globally, followed by Saudi Arabia in 19th place, then Qatar in 41st globally, and then Egypt in 45th globally.

Kuwait maintained its rank in the most expensive country brand index for this year, compared to its rank in last year’s edition of the index.

For its part, the United States of America retained its lead in the index, and the value of its brands increased in 2021 to 24.811 trillion dollars, compared to 23.738 trillion dollars in 2020, an increase of 4.5 percent.

The report said that the top 100 country brands recorded an increase of 7 percent since 2020, indicating a recovery from the pandemic, to reach $90.8 trillion.

  TIMESKUWAIT